PRODUCTS BY CATEGORY: Roleplay
Buon Giorno Italian Foods, Inc.
Categories: Crisis Management, Food and Beverage, Media Relations, Roleplay
Cypress Semiconductor Corporation
Categories: Investor Relations, Roleplay
A corporate CEO and a Catholic nun exchange letters about the composition of the corporation's
board of directors. The nun, speaking on behalf of a small group of shareholders, encourages a
CEO to appoint more qualified women and minorities to the board. The CEO drafts an emotional
reply which students are asked to edit. Issues include corporate board composition, public
relations, shareholder relations, correspondence composition, tone and style. 12 pp. Case #96-01.
(1996)