PRODUCTS BY CATEGORY: Media Relations
#ExxonMobil: Climate Change, Science, and Petrochemicals
Categories: Brand Management, Corporate Culture, Crisis Management, Environment, Media Relations, Reputation Management
Buon Giorno Italian Foods, Inc.
Categories: Crisis Management, Food and Beverage, Media Relations, Roleplay
ChoicePoint: Personal Data and a Loss of Privacy
Categories: Customer Communication, Customer Relations, Media Relations, Privacy, Reputation Management, Technology
On September 27, 2004, ChoicePoint, a company that stores and sells critical personal
information, discovered possible fraudulent activity within its network of databases. On further
investigation, ChoicePoint security officials realized that they may have allowed identity thieves
in Los Angeles, who acted as legitimate business clients, to access more than 110.000 people’s
personal information. CEO Derek Smith and Communications Chief James Lee are faced with
explaining the loss to clients, the press, the public, and those who may have been compromised.
They also face the daunting task of restoring confidence in the company. (A) Case, 7 pp. (B)
Case, 6 pp. Case #06-07. (2006)